The Young Blood : Interview With Shimon and Ariel Ovadia

DESIGNERS OF OVADIA & SONS

除DSQUARED2外，二人兄弟幫的設計師配搭實在不常見，相信他們也已經厭倦了這樣的比較。對此，予人感覺隨性的兄弟倆可能也就只會一笑而過，因為反正時裝設計從來都不在他們的預想範圍內。「我們壓根兒也沒有想過要從事時裝這行業，最後誤打誤撞的成真也只是基於我們想要製造一些自己想穿的衣服而已。」從品牌的設計中略見運動特質的影子，但始終不是一樣主元素，OVADIA兄弟卻竟讓人意想不到地表示運動品牌NIKE是他們倆最愛的品牌。

1. What made you become a fashion designer?

We never intended to be fashion designers, we just wanted to make clothing we wanted to wear.

2. Are there any fashion designers you look up to?

Its inspiring to see the innovation, branding and products at Nike.

3. What is the main theme of your SS15 collection?

Ease, cool, elegant.

4. If you were to summarise fashion in one word, what would it be and why?

Style. Without style you can't have fashion we we're always drawn to style over fashion, style stays but fashion is over quickly.

5. In one paragraph, please explain your own vision and comments on fashion in the world nowadays.

Its an exciting time in mens fashion, especially for American designers. Theres a lot of talk building up around the newly announced NY Fashion week Mens which we're really excited to be a part of with the CFDA. Theres a search for newness and men know what they're looking for wether they love fashion or simply want great clothing.

大部份設計師的作品都會不經意地反映個人風格甚至性格，我相信對OVADIA & SONS來說，THIS IS ALSO THE CASE。被問到品牌今季的設計方針和方向，他們只簡潔地以EASE（舒適），COOL（型格）及ELEGANT（優雅）來表達。為此，我相信跟他們對時裝的看法有很密切的關係。「如果要將時裝濃縮為一個字的話，我們認為是個性。因為一個人沒有個性便稱不上時尚，我們在設計的同時都偏重個性多於時尚，畢竟潮流會過時但個性則能永久保存。」

Mar 16, 2015 / Fashion